The Italian giant ALESSI refers to itself as a "Design Engine" and when you consider the huge range of products Alessi have and the internationally renowned designers it uses producing two new collections a year you can hardly dispute this description.
This year 2006, the company has re-branded some of its products creating three different sectors under the ALESSI umbrella.
The ALESSI trademark will continue to express the best industrial mass productions, both from the point of view of design and production quality.
The OFFICINA ALESSI trademark will include the most sophisticated, experimental and innovative products, as well as small-scale and limited productions.
The A di ALESSI trademark will include the most democratic and accessible products. Along with the re-branding many of these products have been reduced in price making them much more affordable.